Slow Flowers: An Online Farmers Market For Flowers

Why Slow Flowers? from debra prinzing on Vimeo.

Over the new year I had an amazing opportunity to learn first hand about the cut flower industry in the state of  California.  I haven’t had the chance to compile our adventure into a few posts (I can’t wait to share!) but suffice to say, in all my efforts to support and help my own community, local farmers and growers (through the Harvard Farmers Market), I never fully considered the cut flower industry as I have local food producers.

But for all the same economic, ethical, sustainability, and communal reasons it is important to be aware of where your cut flowers come from. Flower farmers face many of the same challenges that other local farmers do and their US based industry has dwindled to just a fraction of what it once was.

Debra Prinzing recently wrote a book (Slow Flowers: Four Seasons of Locally Grown Bouquets from the Garden, Meadow and Farm) that encourages and helps imagine floristry that is seasonal and sourced close to home.  And why wouldn’t you want that?   The soul of a bouquet is truly in the beautiful gift of nature – and if that gift can connect you with what is just beyond the front door, it is that much more alluring.

To help you and I and the industry make the ‘local’ flower connection Debra has been raising money through an idiegogo campaign that will be used to set up a website.  The Slow Flower site will enable florists who use locally grown flowers and buyers find each other all across the country.  It is pretty simple really – like a digital farmers market for flowers.   If you want to support the site, you can chip in to the indiegogo campaign or if you can’t swing that, you can still sign up at the site so that as the site is built and populated you can learn about growers and florists in your own area.


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Hi, I'm Rochelle and for 18 years I have worked as a landscape designer, author/writer, and design teacher. I've designed residential and hospitality (for hotels, restaurants, and spas) gardens across the USA and in the UK, Europe and the Middle East. After many years of teaching garden design topics in person, I launched the PITH + VIGOR Boot Camp series in early 2018. Through my blog, social media, and online courses (Garden Design Bootcamp and Planting Design Boot Camp) I aim to help homeowners learn how to confidently design and create home gardens that reflect their own personal and unique style.


  1. Kasey Cronquist on January 22, 2014 at 11:32 am

    Rochelle, your encouragement for Debra’s campaign is appreciated. This is a resource that we’ve needed for some time and I am certainly grateful for Debra’s passion and commitment to making it a reality. Now when I get asked by media and others where they can go to be assured they are buying American Grown flowers, my only answer will be Its that valuable.

    California Cut Flower Commission

  2. Mike on January 23, 2014 at 2:10 pm

    Great Job Debra #CAGROWN

  3. Laurel on January 23, 2014 at 12:47 pm

    I’m glad I came across this blog. We all read stories about family farms becoming more of a rarity, and all the hoopla around GMO’s, but I hadn’t stopped to consider cut flower farmers. Fresh flowers are a gift, we must support fresh flower farmers as well as our local farmers. Thanks for the post and links, Rochelle.

  4. Bill Prescott on January 23, 2014 at 1:58 pm

    Great article, We love Debra and support her work.

    @LilySunvalley @prescottdesigns

  5. Mike Mooney on January 23, 2014 at 2:23 pm

    #CA GROWN Great Job, thank you for all you do

  6. Sarah Pabody on January 23, 2014 at 2:32 pm

    Thank you for highlighting the Slow Flowers movement!

  7. Andrea Gagnon on January 24, 2014 at 8:05 am

    Thank you Rochelle for highlighting and sharing this great resource for farmers, farmer-florists and consumers! We can’t wait for the Slow Flowers launch and looking forward to your posts on #CAGROWN flowers!

  8. J Schwanke on January 27, 2014 at 3:27 pm

    America is falling in Love with “SLOW FLOWERS”… and the concept of supporting the American Flower Farmer… as the Host of the CA Grown Experience on uBloom… (a documentary about the CA Flower Farmer)… I know first hand how off shore flower importing has impacted the flower industry… I’m So Thankful that Debra has joined forces with so many that Champion “Slow Flowers”…

    Host of “The CA Grown Experience on
    Author “Fun with Flowers”

  9. Anna Kalins on January 29, 2014 at 7:57 pm

    What a wonderful blog! Thank you for your insights and behind the scenes look the Rose Parade and supporting Debra’s Slow Flower Movement!


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