Inspiration from a Cider Can


Tempt Cider, a Danish brand designed by DDB Denmark, is so interesting…. I just discovered it and while I am completely smitten with the first glance design….I am even more intrigued as I scratch the surface.

If I find these on the convenience store shelf somewhere, I am quite sure the bottle will be something I will have a hard time throwing away.

From the designer’s, Fie Lindholm’s, website:

“The concept is build on the [idea] that cider keeps a secret. You can not smell or taste it but cider is an alcohol. You get tempted by the innocent look, the fruity smell and the refreshing taste. You are too curious to avoid a sip and suddenly it’s you that have a secret. Therefore the cider got the name Tempt.”

“The design is characterised by the innocent look at the first glance but by looking closer you will find small secrets and hidden details.

The key hole at the back of the bottle hides a link and the line “I have a secret” that will tempt people’s curiosity and lead them to the website where they can post their own and discover other peoples secrets.”

What strikes me most (besides the fantastic design of these beverage containers) is that if I were to take the designer’s words and pretend that I was designing a garden or outdoor space, I would strive and want to achieve the very same things.   Every garden needs to Tempt….with little secrets, that you can only discover on closer inspection…. and there certainly needs to be something that you can only discover if you look through a little key hole! 

images from the Die Line.

Spread the love

Get My Free Newsletter

Connect with Nature.

Get Inspired.

Make Change.


Please enter your name.
Please enter a valid email address.
Something went wrong. Please check your entries and try again.

Join the 10-day Garden Design Challenge

container garden collage by rochelle greayer

Let's get your garden in shape so you can enjoy peaceful & nourishing time in your own piece of the great outdoors.

Sign up below to get started:

rochelle greayer

Hi, I'm Rochelle and for 18 years I have worked as a landscape designer, author/writer, and design teacher. I've designed residential and hospitality (for hotels, restaurants, and spas) gardens across the USA and in the UK, Europe and the Middle East. After many years of teaching garden design topics in person, I launched the PITH + VIGOR Boot Camp series in early 2018. Through my blog, social media, and online courses (Garden Design Bootcamp and Planting Design Boot Camp) I aim to help homeowners learn how to confidently design and create home gardens that reflect their own personal and unique style.

Leave a Comment

This site uses Akismet to reduce spam. Learn how your comment data is processed.