Rochelle Greayer

My story....

I've designed many gardens. There was the one for the RHS Hampton Court Flower Show (Bronze Medal, 2003) and the RHS Chelsea Flower Show (accepted by RHS, a someday project - that is forever seeking sponsorship). Also, a large handful of hotels and hospitality properties around the world and countless private gardens in the UK, Middle East, and USA. But I most enjoy teaching and encouraging others to find their own creative inspiration. And coaching them, so that they can build something that is uniquely theirs.

In 2008 I started a blog called Studio 'g' to help me organize my landscape design office. My nerdy self saw blog tools as a fantastic 'content management system'. I needed a better solution for overflowing catalog and sample shelves in my studio. But it quickly evolved into something else. Studio 'g' found fans and it grew and morphed. Eventually, writing, inspiring and telling stories about gardens and design around the world became my main gig.  In 2014, I changed the name to something more considered - PITH + VIGOR. Now this platform is not just a blog, but a place to explore creative publishing projects, online classes and reader events.

There are two threads that run constant in my life.


First, I grew up in the West where the landscape is so beautiful it can make you well-up with tears even while you are sitting in morning rush hour traffic. Taking care of the land - whether it was our suburban backyard where we grew all our food or on our 4th generation family ranch in central Montana - has always been a way of life.

Now, I cultivate a hilltop outside of Boston, MA. Sometimes I grow food, sometimes flowers, sometimes other weird things - I am always experimenting. My New England garden is my science and design lab as much as it is my haven.


The second thread -  I love, love, love, to wander and explore.

Originally I was to be an astronaut. I made it as far as becoming a physicist, working for Hughes Aircraft on F-18 flight simulators, and launching satellites for clients around the world. I also learned to fly airplanes.

I moved to the UK, and filled four years with visits to unbelievable gardens, foreign cities and new landscapes in nearby countries. I went to the Chelsea Flower Show, and I changed careers (no coincidence). I cultivated clients and created a business that allowed me to travel and make gardens around the world and for hotel and restaurant properties.

Now I continue to write about my ongoing travel adventures, landscapes, gardens and destinations. Teasing out the Genus Loci - the unique spirit of a place - is my challenge.

A Lifeline of Rochelle Greayer and Greayer Design Associates

- 2001

A company forms in Notting Hill in London, England. Greayer Design Associates helps clients design and install beautiful gardens.

- 2002

Rosemary Alexander works with Rochelle Greayer to create The Garden Design Workbook and prepare it for an American audience.

- 2003

The Silent Witness Garden is built at the RHS Flower Show at Hampton Court. In conjunction with the Junior League of London, Rochelle Greayer and associates designed a garden to raise awareness about domestic violence.

- 2004

Rosemary Alexander and Richard Sneesby work with Rochelle Greayer to create The Garden Makers Manual.

Greayer Design Associates relocates from London, England to Boston, MA.

- 2002 - 2017

Greayer Design Associates grows from a single person to a small company. Design work is completed and installed for gardens at residential and hospitality properties around the world.

- 2005

Rochelle works with Harding Botanicals designing interior gardens for commercial properties throughout Boston.

- 2008

Studio 'g' Blog is launched.

- 2009 - 2012

Rochelle Greayer is The Gardenist - a weekly columnist on Apartment Therapy.

- 2011

Leaf Magazine is founded and launched.

- 2012

Hands on classes are introduced in The Pinnacle Barn to teach students a variety of skills related to gardening, foraging, and creating beautiful nature inspired projects for our homes.

- 2014

An Indiegogo campaign to create a print edition of PITH + VIGOR overfunds by 150% and PITH + VIGOR (the newspaper) is launched.

Cultivating Garden Style is published by Timber Press.

Issue #1 Autumn 2014 of PITH + VIGOR is published by Greayer Design Associates.

- 2015 - 2016

Studio 'g' blog becomes PITH + VIGOR online.

Book promotion means extensive traveling and speaking at major industry and consumer events, bookstores, public gardens, garden shows and with private organizations.

Cultivating Garden Style is published in Dutch.

Issues #2 - #5 of PITH and VIGOR are published by Greayer Design Associates.

- 2017

Author of Cultivating Garden Style and founder of PITH + VIGOR, Rochelle Greayer has been blogging and speaking for nearly a decade.  Her writing and design work has been featured in many top magazines and websites including Better Homes & Gardens, Martha Stewart Living, Sunset Magazine, Apartment Therapy, and Gardenista. As a serial social entrepreneur, she also co-founded The Harvard Farmers Market and Leaf Magazine. She has spoken for and appeared in renowned international events for such clients as Walt Disney World, Lowes, Troy-Bilt, Longwood Gardens, and the Philadelphia and Seattle Flower Shows, among many others.

1 Comment

  1. DWK on January 28, 2019 at 2:18 pm

    Love the wordplay in the name “Pith and Vigor” ! Lol.

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