Great Idea Mass Hort!!

I am so excited about the out of the box thinking of Mass Hort.  I had posted earlier about the Blooms exhibit which will take the place of the New England Spring Flower show in Office tower lobbies around the Rose Kennedy Greenway in Boston.   What I didn’t realize was that there is an additional piece that will take place in 3 local area malls (chestnut hill, prudential center and atrium).   Exhibitors are going to put displays on in the malls, and vendors will hold seminars and traditional flower show events in empty store spaces.   Many malls around here unfortunately have plenty of space so it seems to me like it could turn out to be a win for everyone and great exposure for the horticultural community.   It is all free and the hope is that mall patrons who may not have attended the flower show will be drawn into the events.  Turnout for the event is a big unknown…but I think it has such potential and is such a good way of making lemonade from lemons.    Maybe this is a long term way forward.

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rochelle greayer

Hi, I'm Rochelle and for 18 years I have worked as a landscape designer, author/writer, and design teacher. I've designed residential and hospitality (for hotels, restaurants, and spas) gardens across the USA and in the UK, Europe and the Middle East. After many years of teaching garden design topics in person, I launched the PITH + VIGOR Boot Camp series in early 2018. Through my blog, social media, and online courses (Garden Design Bootcamp and Planting Design Boot Camp) I aim to help homeowners learn how to confidently design and create home gardens that reflect their own personal and unique style.
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1 Comment

  1. kim-free ads posting on March 1, 2009 at 11:17 pm

    This event will surely showcase adorable and beautiful flower collections. Thanks for the link.Very interesting.

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